Cardiac Science unveils major brand change; strategy to lift brand awareness

Bothell, WA – Cardiac Science Corporation, a global leader in advanced cardiac diagnosis, resuscitation, rehabilitation, and informatics products, announced today that it aligned the power of its leading product brands (Burdick®, HeartCentrix®, Powerheart®, and Quinton®), squarely behind the Cardiac ScienceTM brand.

“We believe our solitary focus on noninvasive cardiology elevates our product and service offerings and differentiates us in the medical devices field,” said John Hinson, Cardiac Science president and chief executive officer. “Going forward, our 95-year heritage and track record, comprehensive product and service offerings, and the strengths of our predecessor companies will be concentrated into a single, overarching story of dependability.”

“Our products, employees, and culture are rooted in dependability,” began Allan Criss, senior vice president of sales, marketing, and service. “The new Cardiac Science identity communicates our promise more clearly: We intend to be the company the global community thinks of first for high-quality noninvasive products and services. Our customers can – and do – depend on us, no matter what.”

The new “shielded heart” logo represents the protective nature of the business. Cardiac Science products diagnose heart disease, resuscitate victims of sudden cardiac arrest, and help people get on with their lives with top-of-the-line cardiac rehabilitative equipment. The orange color represents the warmth, energy, and approachability of the brand.

“The company is dependable. Their products – their treadmills, stress systems, ECG devices, connectivity, computer telemetry, printing mechanisms, and more – the whole apparatus works well together,” said Dr. Diana Westerfield, D.O., chief of staff, Barnes-Jewish St. Peter’s Hospital in St. Peter’s, MO, and member of the Missouri Advisory Committee for the Prevention of Heart Disease and Stroke. “I just don’t see the Cardiac Science stuff break down. And if there is an issue, the Cardiac Science folks show up quickly – more so than other companies we deal with.”

The company issued a corporate brochure, now available for download on its website, to clearly explain the benefits of its products and services.

Tony Titus, Cardiac Science vice president of marketing, said, “We believe the new brand initiative will strengthen our marketing and save the company money by consolidating our efforts. We expect to raise overall awareness of the Cardiac Science brand, our unique offerings, and expect to increase sales and goodwill among our customers.”

About Cardiac Science
Cardiac Science, a wholly owned subsidiary of Opto Circuits (India) Ltd., develops, manufactures, and markets a family of advanced diagnostic and therapeutic cardiology devices and systems, including automated external defibrillators (AED), electrocardiograph devices (ECG/EKG), cardiac stress treadmill and systems, PC-based diagnostic workstations, Holter monitoring systems, hospital defibrillators, vital signs monitors, cardiac rehabilitation telemetry systems, and cardiology data management systems (informatics) that connect with hospital information (HIS), electronic medical record (EMR), and other information systems. The company sells a variety of related products and consumables and provides a portfolio of training, maintenance, and support services. Cardiac Science, the successor to the cardiac businesses that established the trusted Burdick®, HeartCentrix®, Powerheart®, and Quinton® brands, is headquartered in Bothell, Washington. With customers in almost 100 countries worldwide, the company has operations in North America, Europe, and Asia. For information, call 425.402.2000 or visit http://www.cardiacscience.com.

For updates and information on worldwide defibrillation and cardiac monitoring, find us on Facebook at http://facebook.com/cardiacscience, the Cardiac Science blog at http://www.cardiacscience.com/blog, Twitter at http://twitter.com/cardiacscience, and YouTube at http://budurl.com/CSonYT

For information, contact (media) Anastasia Mironova amironova@cardiacscience.com+1.425.402.2092 | (investors) ir@optoindia.com | +91.80.2852.8088 LOGO: http://www.cardiacscience.com/images/main_logo.gif