Public Access Defibrillation.
Social media.
How do you bring these two great things together like chocolate and peanut butter?
Public Access Defibrillation programs place AEDs in locations like businesses, schools, airports, and other mass gatherings for rapid use by employees, vendors, customers, students, and visitors. Most awareness of an organization’s public access defibrillation program comes through its simple presence on the wall.
At the point of installation traditional media tools like news releases, press releases, and staff training programs promote the presence of the AED and simple instruction on how to use it. Over time awareness of the AED likely declines especially when the AED is not stored in a location frequently visible to most of the potential users.
Monitoring the AED after installation is a standard component of Public Access Defibrillation programs. Monthly the AED batteries are checked. When batteries and pads expire they are replaced. Every year or every other year designated responders are retrained in CPR and AED use.
Since employees, customers, and visitors change over time awareness of the AED’s existence, how to access it, and how to use it declines. In addition to those important regular monitoring tasks add these social media promotion efforts to your Public Access Defibrillation program.
- Regularly announce the AED and local CPR training programs on your organization’s Facebook fan page.
- Share photos of the AED location(s) to Facebook fans, blog visitors, and photo sharing sites your organization uses.
- Announce each employee cohort that completes CPR training on your organization blog.
- Video employees practicing and demonstrating how to use an AED. Post to YouTube and embed in your blog.
- Embed AED and CPR instruction videos in your blog. Share those links on your Facebook fan page. Video demonstrations from Learn CPR. http://depts.washington.edu/learncpr/
- Schedule tweets to remind you and your Twitter friends to perform monthly AED checks.
- Write a series of “Frequently Asked Questions” blog posts about AED use. Some topics might include:
• When should I use an AED?
• Do I need to do mouth-to-mouth?
• What are agonal respirations and are they adequate?
• Can I use an AED on kids?
• Will the AED shock me?
• How are chest compressions best delivered?
How else can these two great things – public access defibrillation and social media – go together? Add your comments below.
February 15th, 2010 at 8:03 am
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February 16th, 2010 at 5:02 am
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